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Blood Donation and Living Kidney Donation Project

What we do

We received funding from NHS Blood and Transplant (NHS BT) to hold events encouraging Giving Blood and Living Kidney donation within Black and Asian communities across North West and North Central London. We can provide the following:

· Health Talk inviting NHS Blood and Transplant Ambassador, Clinician, and other spokespersons (online or offline).

· Movie screening collaboration with NHS BT, Brent Health Matters and Action on Blood.

· Information stall on any BAME events.

· Social media campaign: Twitter Space, Instagram Live, Radio Talk.

· Educational materials: leaflet, poster, PowerPoint, animation video


Our three main objectives for this project are:


1. Produce empowering, accurate and culturally sensitive information and communications to increase awareness and commitment to kidney donation registrations through partnering with local community organisations. 


2. Deliver community engagement activities to facilitate discussions and address concerns about Living Kidney with new and interested participants – we have a tried and tested method through our work that looked into increasing the number of Black Blood donors last year. You can read all about it here.


3. Deliver in-depth conversations enabling people to review their values and attitude about live kidney donation.  

'We believe if we work together, we could potentially form a partnership that looks to tackle the barriers hindering BAME communities from becoming a donor. We together can make a huge difference within the Black and Asian communities.'

Living Kidney

“It can honestly happen to anyone”


Do you know that 3 in 10 (31%) of people waiting for a transplant across the UK are from a Black, Asian, or minority ethnic background?


Those from Black and Asian communities are more likely to develop conditions such as diabetes and high blood pressure, which increases the risk of them eventually requiring a kidney transplant. Unfortunately, the majority of patients waiting on the kidney transplant list are from the BAME community, and this is due to having fewer donors from the BAME community.


This causes a great challenge for BAME patients to find a suitable match to receive a kidney transplant. Unfortunately, this situation is also frequently found in conditions that need a blood transfusion, e.g. dialysis.


We want to encourage more conversation about kidney donation so more people of Black, Asian, and minority ethnic heritage know the difference they will make by registering to become kidney donors or organ donors in general.


Register to donate today and share your decision with your loved ones. You’ll find all the information you need here.

Watch our animation on Living Kidney:

Blood Donation

"Do you know it's only taking 15 minutes to donate blood? A blood donation means a few minutes to you, but a lifetime for somebody else."


There is currently an urgent need for people from black African, black Caribbean and mixed heritage backgrounds to come forward as blood donors. This is because some rare blood types are only found within the Black, Asian and minority ethnic communities. We need 1,300 Black donors every month.


Why should you be a blood donor? We are all given the ability to save someone's life with the blood in our bodies that we take for granted. Your blood not only helps those suffering from chronic conditions such as Sickle Cell disease but also women with pregnancy complications, people with severe trauma due to accidents, people with complex medical procedures, and cancer patients. You can help up to 3 people every time you donate your blood.

Remember that the happiest people are not those getting more but those giving more. “Everyone can make a difference” . Giving blood is a safe and straightforward process. Register yourself here .


To find out more about how to donate blood



Please see a recording of one of our Health Talks about Blood Donation.


We will be promoting all future engagement events here and across our channels, so keep an eye out.


For more information, don't hesitate to get in touch with our Health Wellbeing Manager Rosie - 

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